Accelerating its commitment to sustainability, Pernod Ricard India (PRI), has taken a major initiative to remove permanent mono-cartons across its portfolio of brands.
This initiative from Pernod Ricard India aims to inspire consumers to making eco-conscious purchase decisions, reduce waste to landfill for secondary packaging, and contribute to the Company’s 2030 Responsibility & Sustainability roadmap ‘Good Times from a Good Place’, which supports the United Nations Sustainable Development Goals.
By eliminating the manufacturing
and transportation of secondary
packaging, this initiative has a 3- pronged aim.
With this initiative, Pernod Ricard India would become the
first to achieve a zero-waste-to-landfill contribution for
permanent mono-cartons in India.